OCTOBER 2025 Edition

Understanding & Using AI       

Today, Artificial Intelligence (AI) touches nearly every aspect of our lives.  No matter how you feel about AI as a small business owner, the use of chatbots, virtual assistants, and other AI tools, have helped reduce processing time, automate repetitive tasks like sending reminder emails and more. 

When using AI platforms for your business, here are a few important things to note: 

• AI can hallucinate.  AI doesn’t always get it right. In fact, it may even make things up.  So, it’s crucial to always fact-check the information AI provides.

• LLMs impact results.  The underlying large language models used in AI systems determine the quality of output.  Some models are better at providing quick responses or performing simple tasks.  Others are better at doing deep analyses.        

• Transparency is key.  When relying on AI generated content, always disclose your use of AI, particularly when customers are impacted.  Certain laws even require it.

• Beware of free, public AI tools.  Don’t share proprietary or customer data with public AI platforms.  Your data could be used to train those models. 

• AI policies are crucial.  Even though the AI industry is still evolving, now is the time to establish an AI governance plan for your business.     

AI, when used ethically and responsibly, can be a win-win for all!      

What other “Twig Bits” do you want to learn more about for your small business?