JULY 2025 Edition

Read the Room!

When it comes to your customers, are you good at reading the room?  This means you understand their needs and wants, spoken and unspoken, especially when it comes to your products or services.  Perhaps this is easier to do in-person, but online can pose challenges.    

Why is this important?   

For some reading the room comes naturally.  For others this is a skill that can be learned and developed over time.  Whether giving info to or trying to get info from your customers, the feedback or “crickets” you get may depend on the delivery of your message.  So, you need to know how to interpret the response and modify your approach.  

How do you hone this skill? 

• Observe facial expressions, comments, likes, etc. to see who’s actively engaged.

• Limit your words – spoken or written.  People have short attention spans, so be direct and to the point in your communications.  AI is a great tool to help with this.

• Get objective feedback.  Before sharing info with customers, solicit feedback from a trusted friend or advisor. 

• Set the tone.  Be mindful of your own vibe in your communications because you’ll reap whatever you’ve sown.    

Reading the room effectively will help you build rapport and trust with your customers and adjust to their needs.

What other “Twig Bits” do you want to learn more about for your small business?